Go From Unnoticeable to Unforgettable.
Transform your brand in 6 weeks.
1-on-1 Premium Brand Coaching with Denny Kurien
Denny Kurien, Co-Founder & Creative Director,
This brand coaching program is designed for visionary founders ready to elevate their brand beyond the ordinary. With personalized guidance from branding expert, Denny Kurien, your path to becoming a premium brand is clearer than ever.
What to expect
By the end of our program, you will have:
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A clear and compelling brand positioning that states what your product or service does, who it does it for, and how it benefits them.
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An ideal customer persona that guides your marketing efforts.
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An engaging brand story that emotionally connects with your audience.
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A distinctive brand personality that sets you apart from your competitors.
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Your website homepage wireframe with messaging that reflects your unique voice & tone, and converts to high paying customers.
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3 Mood-boards that reflects your brand's new look & feel and appeals to your ideal customers.
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Social Media content strategy that turns followers into likes, comments, fans, & sales.
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A branding blueprint that encapsulates all of the above.
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Want to see if this program is right for you?
Who is this for
Founders of businesses that sell high-end products, and are looking to attract high-paying customers.
Founders of businesses that sell high ticket consulting services, and are looking to attract high-paying clients.
Subject matter experts, coaches, and single person businesses who rely on their knowledge & personal brand to sell their high-ticket services.
WEEK 1
1 hour
Brand Discovery
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Your industry + niche
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Your business objectives
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Your pain points & challenges
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Prioritize your goals
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Identify your top 3 competitors
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Your target audience
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Brand personality slider
WEEK 2
1 hour
Brand Clarity
Here we will craft your:
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Brand Positioning
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Brand Story
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Brand Values & Persona
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Ideal Buyer Persona
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Competitive Landscape Analysis
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Taglines x 3
WEEK 3
1 hour
Brand Look & Feel
Here we will assemble 3 mood-boards that show how your brand's color schemes, fonts, & overall design aesthetic could look like. This will give you a clear direction for the visual aspects of your brand, that you can then start designing.
WEEK 4
30 Minutes
Brand Voice & Tone
Develop a consistent voice and tone that resonates with your audience, illustrated through your homepage website wireframe to showcase practical application.
WEEK 5
30 minutes
Social Media Content
We will put together a social media content strategy that showcases your brand’s strengths and engages your audience.
WEEK 6
30 minutes
Branding Blueprint
Bring all the elements together into a comprehensive branding blueprint, laying the foundation for your brand's future growth and success.
Your Investment
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Total Cost: US $5,000
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Duration: 6 Weeks
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Sessions: Six tailored coaching sessions (three 1-hour, and 3 30-minute sessions, conducted via zoom).
Frequently Asked Questions
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Who is the coaching program for?
This program is designed for entrepreneurs, small business owners, and founders who are looking to elevate their brand's presence, attract high-value clients, and stand out in their market. It's perfect for those ready to invest in transforming their brand but need expert guidance to navigate & implement the process.
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What makes this coaching program different?
Our program offers personalized, one-on-one coaching tailored to your specific brand needs. Unlike one-size-fits-all solutions, we dive deep into your unique brand story, values, and goals to create a strategy that's as unique as your business.
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How long is the program, and what's the time commitment?
The program runs for 6 weeks. For the first 3 weeks, you will have a weekly one-hour 1-on-1 Zoom coaching session where we will develop your brand strategy. For the last 3 weeks, you will have a weekly 30 minute Zoom coaching session where we will be implementing & refining your brand strategy. We've designed the program to be intensive yet manageable alongside running your business.
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Can I join the program if I'm just starting my business?
Absolutely! Whether you're rebranding an existing business or starting fresh, our coaching program provides the foundational knowledge and strategies to build a strong, memorable brand from the ground up.
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What if I miss a coaching session?
We understand that life happens. If you need to reschedule a session, we offer flexible options to accommodate your needs. Just let us know in advance, and we'll find a time that works for both parties.
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Do I need to have any design skills?
No design skills are required. Our program focuses on the strategic aspects of branding. While we discuss design principles and visual branding, the actual design work can be executed by a professional designer based on the strategies we develop together.
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What deliverables can I expect from this program?
By the end of the program, you'll have a comprehensive Branding Blueprint that includes your brand positioning, ideal customer persona, brand story, personality, voice & tone, visual direction (3 mood-boards), and a social media content strategy. Note that actual design work, like logos and websites, is not included but can be developed based on the blueprint.
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What if I needed a logo design, website design & other marketing collaterals?
Then you can either hire a professional designer to execute on the brand strategy & blueprint, or you can me and my team at Rayvn Design to do the brand identity design for you. Here is our prices. Our brand identity design package typically costs US $15,000, but since you've completed the brand coaching, we will deduct US $5,000 from the total.
Our clients have nothing but good things to say ...
Dr. Steven Massimi, MD
Owner, MagaLens
I was most impressed with the skill and judgement of Denny & his Rayvn team, as well as their professionalism and top-notch communication. They put significant effort into really understanding our brand to help refine our brand identity. The Rayvn team maintained a high standard of service and delivered premium quality work. Highly recommend them for anyone in the startup space, looking for a clear cut direction.
Sally Hogshead
New York Times bestselling author, Hall of Fame Speaker, CEO & Founder of 'How to Fascinate'.
"First, I’ll share a confession… After a decade as an advertising creative director leading some of the world’s coolest brands, I’m hard to impress. I've worked with numerous designers & branding experts in the past who failed to deliver what they promised. Yet working with Denny and the Rayvn team has been an absolute delight. Denny is an attentive listener, fiercely responsive, and savvy with fickle digital marketing trends. Our teams worked closely to transform ideas into a gorgeous portfolio of images and digital content, for social media and presentations. We're thrilled with the results!”
Via Dulay
Senior Manager, Communications,
Spirits Canada
(National Trade Organization for Distilled Spirits)
"Spirits Canada is a 75 year old national trade organization that represents the interests of the distilled spirits industry across Canada. We were looking for a local, small & nimble design agency that could modernize our brand identity and website in order to appeal to a more discerning audience. Rayvn Design fit the bill. We had immediate access to the two co-founders, who we were communicating with us on a weekly basis, and their team was also very accommodating and flexible to our requests. We are impressed with their process, and the final outcome of our new brand identity and website design. We look forward to a great working relationship in the years to come."
Jim Hobart
Founder,
Legacy Life Project
(video production studio)
"I’m extremely happy with the rebrand of Legacy Life Project. I liked Rayvn's communication style and professional approach. They told us what they would do, and then they did it. They listened to our ideas and concerns, and implemented changes as needed, while still guiding and adding value at each step. This was the best investment to my brand that I’ve ever made."
Ed Normand
Founder & Senior Attorney,
Normand PLLC.
(Law Firm)
"Denny & his Rayvns have a way of understanding and evolving the vision you have in mind and show you something that completely exceeds your expectations. They have made us feel as good as we want to look! What started out as a website design project turned into a full branding exercise simply because it was easy to trust their collective strategy and direction. Our new brand is bold & timeless, and will serve us well in years to come. I highly recommend them”
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Note: The Normand Website we designed won The Webby Awards for Best Law Firm Website.
Meet Your Brand Coach
Hi, I'm Denny Kurien, and I'm the Creative Director & Co-Founder of Rayvn Design, an award-winning Toronto branding & design agency that specializes in crafting premium brands for small businesses with big dreams and bold visions.
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I've been doing branding & design for the last 20+ years. I've worked with iconic brands like Coca-Cola, Sony, Marriott, and Molson-Coors. Yet to this day, I get the most pleasure from empowering small business owners to create extraordinary brands, to attract high paying customers. Because I believe all small businesses can achieve mighty things, when they have the courage to be brave, stand out, and be rewarded personally & financially for it. ​
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I have also taught as a Graphic Design professor at Humber College, and served on the panel of judges & mentors for the RGD (Registered Graphic Designers Association).​